Thus the Pew Internet and American Life Project describes search engine users:
"Internet users are extremely positive about search engines and the experiences they have when searching the internet. But these same satisfied internet users are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results. "
Well, in that case, kids, let's work on googling better.
Then again, perhaps deep web research is called for.