how appealling

In some random googling this morning (for which I expect to receive a bill from myself for fifty bucks) I stumbled on a superlative blog on appellate matters across the country. Howard Bashman combines humor and heavy-duty substance in a manner that looks effortless, but I know it isn't, because I try.

I think that blogs will ultimately prove to be much more effective marketing devices for individual lawyers and their firms, in that order, than websites, at least for litigators and trial lawyers, because of their dynamic (in the literal sense) nature. One problem with hiring professional services is that it's hard to kick the tires, so to speak, of a lawyer. Their work is intangible. Websites are somewhat static, and the graphics are usually hired done and the content copywritten.

A blog, on the other hand, is real time, and so you can evaluate, at least in a limited sense, how the lawyer can actually respond to events as they evolve. And that's what you need to know when you're hiring a lawyer.

The Goddess of Philosophy

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