The sighting: an inexpensive-model BMW in the lane next to mine with vanity plates that say "JEDIESQ"("Jedi, Esq." with punctuation--cute, very cute).
I blink in disbelief, because I think advertising that your car is a lawyer's car is a fine way to get yourself keyed in the parking lot--myself, I drive what looks like an unmarked WSP vehicle--and further observe that the vanity plate has a custom frame that says "Your FORCE for social justice" and www.lawgrp.com.
I discovered later that the website offers "highly experienced litigators" but the firm, as far as I can see, consists of one lawyer, albeit with a nice car.
But I wonder--is it more egocentric to call yourself a "Jedi" on your vanity license plate or a "Goddess" on your vanity blog? Well, there's a good argument that at least in theory you are promoting yourself to a wider audience with a blog than with a vanity plate, even in Seattle at rush hour. As a practical matter, however, because as far as I know I have only two readers (my mom won't even read this), my friend the Jedi is getting a wider audience for his harmless fantasies than I am for mine.
The ultimate level of egocentricity, though, is probably better measured by grandiosity of the self-characterization not the number of people exposed to the fantasy. So I guess that makes me the blowhard here.
jedi update 11-23-2002
One of my newer readers (I think the count is up to six now) is a friend of Jedi, Esq. and assures me that he actually is a highly experienced litigator, and a very good one, too. He apparently uses that moniker a lot. I stand by my point that it's a dumb idea, given our society's general view of lawyers, to put anything with "Esq." on it anywhere near your physical car.
I personally, however, would sign up in a flash for plates that said "804(B)(3)" if I could get the sovereign state of Washington to issue parentheses. It's the perfect inside joke for 'gators, like the plate saying "LIC UNK" I saw on a pickup down at the courthouse that has to belong to a badge. Parentheses, however, appear to beyond the power of our state to control.